Search Engine Marketing Strategies For Maximum Website Visibility.

The Search Engine Specialist will be responsible for delivering and managing Organic and Paid Search Engine Marketing efforts for interactivepoint's’s clients.  The Search Engine Specialist will continuously identify new ways to develop, implement and support search engine marketing strategies and programs. He/she will steward and coordinate campaigns through all phases of launch and maintenance, including creative development, tracking, reporting and analysis and optimization.

The ideal candidate will possess a strong knowledge of Search Engine Optimization strategies and technologies and be familiar with Paid Search Engine Marketing. They must also have the ability to establish priorities, multi-task and work proactively, and work well independently and as part of a team. Ability to manage multiple tasks to completion within established deadlines.

Daily Responsibilities:

• Create optimized, search engine friendly, HTML web pages
• Collaborate with designers, developers, account executives and clients for incorporating SEO into web design & development projects
• Search engine friendly copywriting for web pages and meta tags
• Keyword analysis search traffic volumes and competition
• Provide consultancy on how to make client sites more search engine friendly
• Manual submissions to search engines and directories including regular resubmissions
• Manage paid inclusion search engine and directory listings
• Monthly position reporting for each client using reporting software tools
• Continual review of campaign success and identification of improvement actions
• Researching and developing link popularity programs
• Act as point of contact for the Account Executive and/or directly with the client on all matters relating to the execution of their SEO campaign.  Participate in client setup and review meetings
• Act as a liaison to Sales staff to meet with potential clients and help incorporate SEO into the proposed total marketing solution
• Keep up to date with the latest in the search engine and SEO industry to identify trends, new approaches etc.
• Actively testing and analyzing keywords, advertising copy, landing pages and positioning to increase ROI and drive volume.

Requirements:

• Bachelors degree required
• Knowledge of search listing providers, 3rd party SEM tools, tracking tools, and keyword development tools, among others
• Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on your analysis.
• Strong decision-making, organizational, planning and problem-solving skills.
• Ability to work well independently and within a team environment.
• PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
• General web design & development knowledge required.  Experience with .ASP, .NET, .PHP preferred.
• At least two years of direct SEO experience.
• Proven track record of successful SEO strategy and plan implementation.
• Strong knowledge of search engine algorithms and ranking strategies

Candidates who are sharp, talented and have a sincere focus on customer satisfaction need only apply. Apply Here.