Our Integrated Approach To Search Engine Marketing:
interactivepoint follows a systematic process to ensure the highest quality principles are applied to each Search Engine Marketing campaign we bring in house. Our Integrated Approach is as follows:
Promote:
Increase your Website Visibility: if a site is published on the Web, theoretically it's exposed to everybody who browses the Internet. In fact, your site is still invisible even after it has been published it, because no one knows it exists and your site isn't found on the search engines when people search for terms relevant to your offering.
Promotion means efficiently communicating your message to your target audience - mainly with the help of the search engines because these are central to how potential customers will find you. The aim of this stage is getting traffic to your site.
Our Integrated Approach requires that, at the promotion stage, several subtasks are completed to drive suitable visitors to visit your site. These being: research keywords, optimize pages, optimize site structure, submit pages to search engines, monitor and analyze rankings and work with link popularity. Once all these steps are completed, interactivepoint will analyze the results and repeat the cycle, now armed with the extra data your site needs.
Analyze:
What happens when visitors land on your site? interactivepoint's sophisticated web technologies allow us to find out more about your visitors which means we can adjust things more to their needs. This stage comes when you have enough traffic due to the promotion work we have done. Keep in mind, only a small percentage of those that visit your site will buy. The aim of the Analysis stage is to improve visitor-to-buyer conversion. The results of the analysis stage are then used in another Promotion cycle, after which your conversion should be analyzed again etc, until you reach the maximum transactions point that we think your site can generate.
Maintain:
Making your site as convenient as possible for your target audience, thus improving your visitors' browsing experience. Remember your visitors consist of humans AND the search engine robots. These robots need to be fed information properly and like human visitors, they can leave your site because of a broken link. Thus, Quality Website Management is the third part of our Integrated Approach and it maximizes the results of the first two tasks.
Click here To learn more about our Integrated Approach to Search Engine Marketing or call us at 1.502.671.0055. |
