Search Engine Marketing Strategies For Maximum Website Visibility. |
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| What does a search engine marketing campaign involve? | ||
| Why don't you offer any guarantees? | ||
| Do you create doorway pages? | ||
| What is the difference between a doorway page and an informational page? | ||
| How much does a search engine marketing campaign cost? | ||
| Which search engines do you submit to? | ||
| What is directory enhancement? | ||
| What does a directory submission / link development campaign involve? | ||
| Do you offer any guarantees? | ||
| How much do directory submission / link development campaigns cost? | ||
| Which directories do you submit to? | ||
What is search engine optimization?Search engine optimization (SEO) is designing, writing, and coding (in HTML) your entire website so that there is a good chance that your web pages will appear at the top of search engine queries for your selected keywords and key phrases. What does a search engine optimization campaign involve? There are 3 essential components of a search engine campaign:
A successful, long-term SEO campaign is not possible unless all 3 of these components are addressed. After all of these elements are in place on a website, we submit to the major search engines in a non-spam manner. Why don't you offer any guarantees?We do not guarantee placement unless you are participating in a pay-for-placement search engine program such as Overture. Despite what other online marketing companies claim, no one can guarantee top search engine placement because there is a 3rd party who has all of the control: the search engines. What we can guarantee is that we will help you with keyword selection, meta-tag and other web copywriting, submission, and optimal site design architectures for the search engines. Read more about our search engine marketing services. Do you create doorway pages?Since all of the search engines consider doorway pages to be spam, interactivepoint does NOT create doorway pages. We do however, create Information Pages, which are designed and written primarily to benefit your target audience who find your site via the search engines and directories. What is the difference between a doorway page and an informational page?Doorway pages are web pages created specifically for search engine positions. They are not created to benefit end users. Information Pages, on the other hand, are specifically created to benefit your end users because they provide information that your target audience is interested in. Because Information Pages are a part of your website, they can help your site gain more popularity in the search engines AND the directories. Many people do not understand how doorway page companies work. They create thousands of pages for a single keyword or keyword phrase. All of these pages are fed to the search engines, polluting their indices with unnecessary information. They are not pretty, and they often contain so much gibberish they must be cloaked. End users would not continue visiting a website if they viewed these pages. How much does a search engine marketing campaign cost?The cost of a search engine marketing campaign depends on the size and type of website you have, the number of keywords your site uses, and popularity. If your website already has a search-engine friendly design, less time is require to optimize your site decreasing your cost. Most of our search engine marketing campaigns begin at $5,000 per year. Search engine consulting begins costs $100 /hour with a minimum 6 hour commitment. Read more about our search engine marketing services. Which search engines do you submit to?We submit to the search engines that deliver the most qualified traffic, including but not limited to:
If you would like to participate in a pay-for-placement campaign, we submit to:
We will submit to any specialized search engines and foreign-language search engines (i.e. non-U.S.) at your request. What is directory enhancement?Directory enhancement is: (a) writing effective, keyword-rich descriptions, and (b) selecting the most appropriate directory categories so that your site appears at the top of search queries for your targeted keywords and keyword phrases. The 3 major directories are Yahoo, Open Directory, and LookSmart (now a pay-per-click directory). What does a directory submission/ link development campaign involve?These are the essential components of a directory submission / link development campaign:
Do you offer any guarantees?Despite what other online marketing companies claim, no one can guarantee top directory placement because there is a 3rd party who has all of the control: the directory editors. What we can guarantee is that we will help you with keyword and category selection, submission, and optimal site design recommendations for the directories. How much do a directory submission / link development campaigns cost?The cost of a link development campaign depends on the size and type of website you have. The more competitive your field is online, such as the software/IT field, the more link development your site will need. Most of our directory campaigns are priced between $1,000 and $5,000. Directory consulting begins costs $100/hour with a minimum six-hour commitment. The cost for the campaign includes the mandatory submission costs at Yahoo ($299) and LookSmart (pay-per-click). Which directories do you submit to?We submit to the following directories:
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