Technology And Science Converge.
At the core of interactivepoint's services is a suite of cutting edge technology designed to manage search campaigns at their most efficient levels while providing data to make decisions that save time and money.
Our powerful analytics and reporting technology, iPoint™, developed exclusively for interactivepoint and allows for real-time optimization and campaign management. Our system is flexible enough to fully integrate with most server logs to provide a comprehensive view of campaign results from impression to conversion.
Features include:
- Integration of search data including impressions, CTR and cost data by keyword
- Label testing for multiple dataset analysis
- Collection of multiple types of conversion data including revenue, units, leads, registrations and more
- Reporting of ROI by keyword and engine
- Bid management
- Click Fraud protection
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